Layers of Meaning

Quilting in America Survey

Quilting in America Survey 2003 reveals the Profile Of A Dedicated Quilter (do you fit the pattern?):

• 99% Female
• 58 years old
• Well educated (76% attended college)
• Affluent ($80, 397 HH income)
• Spend on average $1,934 per year on quilting
• Quilting for an average of 12.3 years

Dedicated Quilters:
• Purchased an average of 100.7 yards of fabric at a cost of $772.40
• Purchased an average of 5.5 quilting books with an average price of $21.80 per book
• Subscribed or read an average of 4.2 magazines
• 25% purchased a new machine spending $1,811

note* The survey was commissioned by International Quilt Market & Festival (divisions of Quilts, Inc.) and Quilter’s Newsletter Magazine (a division of Primedia). The research was conducted by independent firms NFO Research, Inc. and Abacus Custom Research, Inc..